Orlando Pirates land a major sponsorship deal with Amstel Lager

The Buccaneers unveiled the deal on Wednesday, describing it as "a refreshing shift in taste, tone, and tradition for the game," signalling a bold step in blending football with lifestyle and fan culture.

The agreement marks another high-profile addition to Pirates' growing list of commercial partners, following their recent tie-up with Suzuki South Africa.

With Pirates already enjoying a positive start to the new campaign - including a 2-0 MTN8 quarter-final victory over Polokwane City at a sold-out Orlando Stadium - the club is now strengthening its brand off the field as well.

"This is more than a sponsorship; it's a celebration of the people and connections that define South African football," said Sindi Sibisi, Pirates' marketing manager.

"Amstel's focus on quality friendships and authentic fan connection aligns seamlessly with Pirates' history, heritage, and future."

Andrea Quaye, Managing Director at Heineken Beverages, echoed this sentiment.

"At Amstel, we've always recognised quality, and Orlando Pirates embody that. They're more than a football team - they're a symbol of legacy and leadership," said Quaye.

"This announcement signals a changing landscape in local football. We're here to build a real bond with the club and with the fans."

Pirates' continued ability to attract premium sponsorships is a testament to their legacy, loyal support base, and marketability.

As they prepare to host Sekhukhune United in the Betway Premiership this weekend, the club's growing commercial portfolio suggests a season of progress both on and off the pitch.