US Open favourites Bryson DeChambeau and Rory McIlroy on the struggle bus at Oakmont
The famously difficult Oakmont Country Club made US Open big hitters Bryson DeChambeau and Rory McIlroy work hard in the opening round.
DeChambeau's Crushers team, which also includes England's Paul Casey, India's Anirban Lahiri and US ace Charles Howell, won the LIV golf team competition for the third-straight tournament when in Texas and the Ryder Cup star used the squad's winners press conference to press home his feelings on the way he sees progress for the sport.
Asked about building a worldwide brand for the Crushers, DeChambeau drew parallels with iconic franchises like the Yankees and Lakers, and said the possibilities for team-based golf competition were endless.
"The game of golf is ready for change. We continue to hope to see golf move in this team direction," he said.
"Obviously the game will always be an individual sport. We'll always play for individual titles. But why not have a team aspect as well to it? Why can't we have more fun together? Why can't we build something special? Why can't we influence and inspire the next generation of golfers as a team?
"We want people to have that fandom like you have with the Lakers, like you have with the Yankees and stuff. It's going to take time. We all know that.
"And the people that are looking at us going: What is this, why is it even a thing. Well, the Yankees had to start somewhere, the Lakers had to start somewhere, and we're just at the inception. This is only three years in now.
"Look what this week did for LIV Golf. I think and hope that they see that and see the potential with this market. It's conversations we're going to have. But I'd love to be back here. It would be a lot of fun.
"My face was on a billboard this week trying to get people out here and they definitely showed up.
"I wanted to show my respect and appreciation for them coming to this tournament, especially in the heat.
"It was not easy to come out here and have fun and enjoy this massive heat wave, but they did it and they showed up. It was a lot of fun to have them out showcasing some great golf."