Liverpool complete new multi-year kit sponsorship deal with Adidas

The deal will come into effect on 1 August 2025, following the conclusion of the club's current contract with Nike.

Nike, who have supplied Liverpool's kits since 2020, will continue to do so for the 2024-25 season, their final campaign before the partnership ends.

The multi-year agreement with Adidas is reportedly set to last for five years, providing the Reds with both financial and commercial benefits.

Adidas won the tender process in October 2024, beating competition from both Nike and Puma to secure the lucrative contract.

The deal represents a reunion between Liverpool and Adidas, as this will be the third time the German sportswear giant has supplied the club's kits.

"Everyone at the club is incredibly excited to welcome Adidas back into the LFC family," said CEO Billy Hogan.

"We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time.

"Adidas and Liverpool share an ambition of success and we couldn't be more excited to partner together again as we look forward to creating more incredible kits to help drive on pitch performance.

"We'd like to thank Nike for their support over the last five years and wish them well for the future."

The new partnership is expected to provide a significant revenue uplift for Liverpool, helping them further invest in squad development and club infrastructure.

The club's association with Adidas has historically been popular among fans, with previous kits often regarded as classics.